Google VP is now stating that the ipod can hold tons of content and will hold every tv show in about 12 years. Amazing? Maybe not.
Speaking at the FT World Communications Conference, Nikesh Arora, Google’s VP of European operations, told delegates that, in the coming years, the plummeting price of storage and its increasing volume-to-size ratio will give iPods almost unlimited potential to hold music and video.

Arora said, by 2012, iPods could launch at similar prices to those on sale now and yet be capable of holding a whole year’s worth of video releases. Around 10 years down the line that could be expanded, creating iPods that can hold all the music ever sold commercially.

He said: “In 12 years, why not an iPod that can carry any video ever produced?” The Google exec said tech is now pursuing a price volume game – searching for the price point at which content will take off for the mainstream.

He added: “It’s clearly begun happening,” citing iTunes’ 99¢ per song download model.