Microsoft and Electronic Arts partner to deliver in game ads

September 1st, 2006 by PreZ

The first title to include in-game advertising delivered via Massive will be the upcoming Need for Speed Carbon. The latest release will not only include the static advertising included in previous Need for Speed games, but also a “dynamic brand presence” that will be “integrated into the game environments, across the platforms and across the geographies where they play,” EA said.

Original Story from TG Daily


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