Say goodbye to the days when you required to have a brick and mortar store to run a successful retail business, and welcome to the world of e-commerce. The triumph of taking your retail business online begins with a concrete marketing strategy and an e-commerce website design, built for success. Have a glance over certain tips for making your ecommerce website design a success.
- Highlight your products
When designing your e-commerce website design structure, imagine about your patrons. The moment visitors visit your website they should probably know what you market without having to look for much. Showcase a few of your products with an easy flash intro. Make your specials stand out in the crowd. If you also offer free shipping or a money-back guarantee, this should all be visible at a former glance. Concentrate more on deliberately positioning your products; or list your product categories on the homepage. Precisely, you should have a sidebar listing all your products, supported by a product drop-down menu on the main menu bar. Place your products deliberately at every possible step.
- Emphasis on usability
Your website design should make it simple for your patrons to get from one product category to the other. Or, ensure there’s a persistent shopping alternative when a product is bought and also make sure that the option to view the shopping cart is availed. Also deliver the option to add or remove the items from the cart, to create a great and user-friendly shopping experience.
- Boost your average sales per visitor through cross-selling
Do you stock products that supplement each other or might be perfect for the patron? Cross sell your other products by recommending other items in a non-disruptive way. For instance, if you market skin care products, perchance if a customer bought a night-cream, it might be a smart move to also recommend a cleanser after the customer has added the night-cream to their shopping cart, by using a pop-up or automation. An excellent e-commerce website design should encompass all the bases by clutching opportunity to sell your products at every instance.
- Offer an option to check-out as a guest
I have encountered many e-commerce website designs that contained only two options- create an account or sign in for the customers coming back. People are addicted to options; don’t make your customers to create a user-account that stocks their information if they don’t want to. It may result in losing the sale. Add an option for your customers to check-out as a guest, you can still seizure their email information to send offers, order confirmation and other options.
- Offer your customer a peace of mind
A sound e-commerce website design makes it simple for visitors to do business with you. In the present date, where identity theft is so wild it’s essential to showcase to your patrons that you’re taking certain steps to secure their personal and subtle information. Add an SSL certificate to your website and broadcast that it is protected by a credible company.